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The Luxury Villa Collection

What’s stopping you ranking and gaining customers? Are you local/Google My Business optimised?

How can you claim back commissions from partners? Are you making the most of searched for demand? Wanting to develop into a new market? Feel PR and digital marketing aren’t aligned? Want social media to work harder for you? This is what we do…

We have the answers to your questions with 14 years experience in digital travel. We work with existing teams, solely as service providers or as consultants where we get under the skin of your website and digital activity, analyse and offer solutions to implement. We make a difference to your travel business.

Strategic SEO Audits & Onsite Improvements

Driving game-changing improvements in rankings and qualified organic traffic.

Digital Advertising Solutions

Planning, set-up and management of ROI-positive campaigns – from search and display/remarketing to social.

Search/FB ads

Content Strategy & Production

Accommodation Case Study

The Luxury Villa Collection

Brief

When Web Hands Marketing took on the SEO contract of a Spain-focused luxury villa website in November 2015, the site didn’t rank for any (non-brand) commercial terms and had low levels of organic traffic.

Objective

We were targeted with improving rankings and volumes of relevant organic traffic for key Marbella-related luxury villa terms.

Solution

Through a mix of initial technical SEO improvements and on-page optimization in addition to, from January, targeted content production and judicious link building, the site saw the following improvements:

Results

  • We have driven a +262% uplift in organic traffic from Jul 2016 to Jul 2018
  • Jul 2018: #1-3 rankings for a variety of different ‘luxury villa Marbella/Spain’-related terms (Google.co.uk)
  • #1-3 rankings for a variety of ‘luxury villas Spain’- related terms (Jan 2017).
  • Started to generate traffic for broader non-luxury Marbella villa-related terms. (Jun-Jul 2018 to today).
  • Improved first page rankings for key villa locations – Malaga / Puerto Banus / Sotogrande / Benahavis / Nerja – leading to a boost in share of overall search visibility. (Jan-Jul 2018)
  • The businesses can now legitimately be marketed as the leading specialist luxury villa site for Marbella and the Costa del Sol.

Other Clients