Increase relevant rankings/organic traffic, key onsite conversions and restaurant footfall.
- Initial SEO audit and corresponding technical/optimization improvements.
- Introduction of conversion rate optimization framework.
- Full digital activity audit – including social media.
- Set-up and management of Google Ads campaigns.
- Ongoing digital consultancy.
- Significant improvements in rankings and search visibility across a variety of key commercial burger and general restaurant-related terms.
- +40% increase in organic traffic for Y-O-Y (July 2018-Jul 2019).
- Increased organic (best converting channel) as a percentage of total traffic from 56% to 60%.
- Based on the success of our SEO work, we launched a highly targeted paid search strategy.
- Targeting a range of relevant burger-related terms, the conversion rates of these campaigns now exceed even organic traffic.