We were charged with delivering digital marketing campaigns that helped a well-known restaurant chain grow.
- Initial SEO audit and corresponding technical/optimization improvements.
- Introduction of conversion rate optimization framework.
- Set-up and management of Google Ads and paid social (FB/IG) campaigns.
- Ongoing digital consultancy.
Initial SEO Results
- Improvements in rankings and search visibility across a wide variety of key commercial burger and general restaurant-related terms.
- +50% increase in year-on-year organic traffic.
- Significant growth in footfall and revenue.
And success breeds success – based on the results of our initial SEO work, we launched and continue to manage:
- A highly strategic paid search strategy: targeting a range of relevant burger-related terms, the conversion rates of these campaigns now exceed even organic traffic.
- Targeted paid social campaigns: working in conjunction with the business’s other digital activities, we use Facebook and Instagram advertising to reach new and existing audiences to drive awareness, engagement and footfall.